If your idea of event management is to make backdrops and stages for your clients and you have added that company to your 'list of clients/work' then I am here to call you out on the most followed pattern and how you need to change it. Let's start there.
Let me take you on a journey of what it feels like to be in an industry that thrives on gaining clients and looking good for others and absolutely has no concept of originality when it comes to outrunning their competition. I have worked with several event companies and the pattern of work is outrageously similar. You want to get your stakes up high? Keep reading.
We are a company that is very passionate about creating more awareness of the current trends and to create a positive experience, we do that by partnering with your event company and conducting workshops. In today's blogs I will be talking about the trends that are outdated and how I have come across them time and again (No offense, I am sorry for calling some of you out)
Almost all the trends that event managers follow are:
1. Being Busy
2. The statements consistency
3. Authencity of events
4. Old methods
Being needlessly busy to show clients and team members of how unaccessable you are to them is probably the trend that's being observed by event managers worldwide according to a survey! It has never worked and will not work as event managers really need to take time out and sit with their team and give them personal attention regarding issues they are facing. Being busy is not going to solve anything and I have personal experience of my bosses being unavailable when they are needed the most. (Even if we were only responsible for providing stall material to the client or just a flex backdrop with some LED lighting I mean I get it,it is important but as an event planner you need to pick up the pace)
Consistency in your vision and mission statements vs what you actually stand for becomes very important. Anyone investing their time and resources in your company must be rewarded with the complete package of what you stand for and your goals as they (your team or clients) choose you out of an ocean of options available in the industry and maintaining consistency in your statements will change the whole course.
Your employees expect a few things from your company and they still hang on that thread of how you make them feel when they first entered till date. Your employees look at your mission/vision statement or the words you tell your clients and decide what to talk based on that, in the market. So choose your words very wisely and mostly make sure you don't overkill your brands image.
This is the end of Part I of the blog,
Will see you next week!
Thank you!